A3 quadrant, Tauentzienstraße 21-24, Berlin
Multi-labels bags & acc. / KaDeWe, 2021
Commercial architecture, store planning, furniture conception, lighting plan, 3D rendering
/ Renovation of the Women’s Bags & Accessories space on the 3rd floor of KaDeWe, including the design of new circulation and dedicated spaces, commercial furniture and the creation of a new visual and colorful identity. Integration of a selection of publishing pieces from the Tom Dixon catalog into the project. Supervision of the technical and creative project, over a period of one year from concept to delivery.
/ Program developed in parallel with the work done for the renovation of the 3rd floor dedicated to women’s accessories, in collaboration with the Store Design. The project is part of a global desire to renew the customer experience at KaDeWe, by giving a modernized setting to the store’s accessories collections.
