A3 quadrant, Tauentzienstraße 21-24, Berlin
Multi-labels beachwear / KaDeWe, 2021
Commercial architecture, store planning
/ Redeployment of the Woman’s Beachwear at KaDeWe. Creation of a contemporary wall identity and furniture layout. Renovation of the parquet floors, opening of the area towards the store and design of a central fitting area.
/ In a universe with diverse and numerous collections and brands, unification by the conception of a graphic and geometrical mural developing on all the vertical supports (including the wall furniture) in a will to create a harmonious whole, easily locatable by the customers in the middle of the proposed offer.
